November 20, 2008
GQ men of the year cover(s)
some of you may have seen these already but GQ put out their annual men of the year issue with 4 different covers; we didn't post michael phelps and leonardo dicaprio ones because... well no real reason except that i prefer the barack obama and donald draper aka jon hamm since i'm a fan of both.
glad to see that phelps listens to my fav. lil wayne song to get pumped up (i'm me) and leo had decent roles in 08 but it's definitely obama's year.... and mad men, of course.
Posted by jesse at 4:20 PM
November 19, 2008
jim jones on the cover of complex...
it's good to see him on a cover and it's always funny to hear him talk about jay-z and kanye... hope jim remembers who got him his first cover! i had all 25 or so dipset mixtapes on my desk back in the URB days.
anyways, click here to view/read the cover shoot and other goods on jimmy... favorite quote has to be on how jay-z and kanye are having a terrible swag contest LOL
Posted by jesse at 2:20 PM
The Basement opens this Saturday, Nov. 22 (official press release)
dubFrequency to open its first retail store in Echo Park (Los Angeles, CA)
Los Angeles, CA (Nov. 18) - dubFrequency, a multi-faceted marketing agency based in Los Angeles, is opening its much anticipated retail project titled The Basement in Echo Park (1832 W. Sunset Blvd.) on Saturday, November 22. The store is a unique concept in that while debuting several dubFrequency collaborative items such as the dF x Estate LA fitted cap, Creme de la Creme Zune player and custom dF x Knight Bike Co. 24" cruisers, a majority of the featured products will be from Reason out of New York and Homeroom Clothing from San Francisco. Both are highly regarded fashion brands with tremendous growth potential and with dubFrequency's success in showcasing the finest talent in music, it is fitting that the two companies have formed a partnership with dF & The Basement.
"dubFrequency has played an integral role in building the Reason brand throughout the U.S. As long as dF continues to keep their figurative hand on the pulse of youth culture we will support their every endeavor. We are proud to be involved in dubFrequency's new pop up store in Echo park and look forward to working with them on bigger projects for years to come," states Phil Basis of Reason. Over the past couple of years, dF and Reason have worked together on several buzz-worthy events in New York so the retail partnership is a natural progression of the working relationship.
While Reason represents the culture and lifestyle of NYC, Homeroom stands out as a quintessential SF clothing line that shares similar aesthetics in concept and design. "The combination of like minded individuals that were raised thousands of miles apart is more than enough for us to move forward with what we're passionate about, in a location that reminds us of home," says Alex Valdman from Homeroom Clothing who lists Kanye West and Lupe Fiasco as fans of their apparel/accessories.
"We're taking on this project as just another form of partnerships we're accustomed to building," notes Jesse Lee of dubFrequency. "dF is not a fashion brand, record label or a traditional marketing company; we are a group of creative minds who like to support artists, musicians, designers, products and brands that we truly believe in." The Basement in Echo Park will officially open this Saturday, Nov. 22 at 1 pm.
About dubFrequency
Since its inception 18 months ago in 2007, dubFrequency has quickly become a leading influencer within the lifestyle marketing world having worked with corporate giants such as Red Bull and Microsoft to popular digital/web portals like imeem and Rhapsody. In addition to the retail project and marketing services, dF will be launching a digital music label as well as a new website to compliment the expansion and growing ventures. For more information, visit www.dubFrequency.com or email the appropriate contacts listed below.
The Basement in Echo Park - ben@dubFrequency.com
Marketing inquiries - matt@dubFrequency.com
Events - ian@dubFrequency.com
Online/web content - mhovany@dubFrequency.com
Please visit our partners REASON and HOMEROOM at their respective websites as well. Holiday season is out now so come visit our store this Saturday...
Posted by jesse at 9:35 AM
Diamond Supply Co. x In4mation x Gravis Travelers Bag
For those who need to re-up on their traveling gear, don't sleep on the upcoming release w/ the homey Nick in collaboration w/ In4mation & Gravis. Though I've never personally used a Gravis bag, I know Jesse relies on his when he's letting the Gucci rest.
The colorway (tiffany!) is a throwback to the sneaker days when my crew at school and I used to get geeked off of swooshes & laces. Too bad I exchanged those puppies for cash before dunks became a sign of...well, you know what I'm about to say.
The bag will be released Thursday, November 20th at the Diamond Supply Co. Flagship store, Diamond Supply Co. Online, In4mation, and In4mation Online.
Posted by flakez at 8:12 AM
November 18, 2008
saint alfred - 3 year anniversary party tonight
if you're in chicago, go check this out... our friends at st. alfred are celebrating 3 years of business in windy city. big shout out to krabby, ian and rest of the staff there for always lookin out for me/dF.
Posted by jesse at 10:03 AM
November 17, 2008
Fixed Gear Starter Kit
Once you've picked up your fixed gear, you have your skin tight jeans rolled up to your knees and American Apparel deep v-neck dawned, you might notice you still need 2 more things: a bandana and a 70's pornstar mustache. Well, Avril Loreti's new bandana designs kill 2 birds with one stone. Pick one of these bad-boys up and you will be an instant hit as a bike messenger.
Happy trails!
Posted by ian at 2:02 PM
Damon Dash: The Moment of Truth
It looks like former CEO and co-founder of the once esteemed Roc-A-Fella Records is facing some challenges as he's attacked with one lawsuit after another (read about it here). Everything from his condos in Tribeca to his Chevrolet Tahoe are being sought after...it's so bad that even his lawyer dropped him for not paying his legal bills!
Despite those troubles, I hope Dash pulls through. I was never the type to take joy in anyone's downfall, no matter the situation. There were definitely some mistakes he made throughout his career as a mogul, but one thing Jesse always pounded in my head was to learn from my mistakes and never have it happen twice.
For Dash, his best option might be to stick to what he started with: music. He's made the right move by staying close with Jim Jones (king of adlibs - "stay sky high *TWISTED* fly with the stars *TWINKLE TWINKLE*") as his new album apparently got that fire (so I hear from Chuck Inglish). The lead single, "Pop Champagne," is already a dF favorite and apparently all of NYC's as well.
Other than that, maybe he should just drive like a madman around the city in a Wrangler bumpin' classic Roc-A-Fella joints in hopes of getting some Youtube love. Or start a reality show. Either way, I wouldn't be surprised by a comeback. Here's to the roc!
Posted by flakez at 7:08 AM
November 15, 2008
the basement .... in the works
ben and ian were at our store all day/evening going through inventory and putting the final touches on the build out.
looking pretty good and we'll be open for business this week... invites tba
Posted by jesse at 7:35 PM
November 12, 2008
hollywood holt x million $ mano on hardknock tv...
our homies nigel and mano set the record straight on any punters out there who might label them and their music/scene as 'hipster rap.' teach the ignorant folks who don't know... as a matter of fact, it's cool that the "hiphop" magazines still don't get it and are finally at least trying to get it (that XXL cover is still garbage/late if you ask me though).
anyways, this is why music is an important medium for pop culture, marketing and every day life; forget the genres, labels and classifications on everything.... do what you want to do!
Posted by jesse at 2:34 PM
November 10, 2008
NASCAR Fan's Dream
This sweatshirt has a special pocket for your beer. Now i don't have to reach all the way over to the cup-holder when I'm watching Dale Earnhardt Jr. "Hey Nike!!" Gotta get a loopwheeler version of this hoodie!
Posted by ian at 3:33 PM
Samsonite Black Label Collection
Alexander McQueen and Samsonite combine to create some pretty interesting luggage articles for their Black Label Collection. To be honest, there is no way your gonna catch me in LAX with one of these, but i definitely respect Samsonite thinking outside the box on this one.
Posted by ian at 12:39 AM
November 6, 2008
dF presents THE BASEMENT...
we're opening a pop up store in echo park (la) on 1832 w. sunset blvd which is right by the echo/echoplex. please visit us after we open the doors on saturday, nov. 15... expect full lines from reason (nyc) and homeroom (sf) + dF x estate fitteds and custom 24" bmx cruisers!
Posted by jesse at 6:46 PM
November 5, 2008
Down Goes McCain!
UNDRCRWN comes through with another dope t-shirt to go along with the one of Obama dunking on McCain. And of course, Spike Lee reppin' it at the end of his interview with Joe Scarborough.
Posted by ian at 3:23 PM
November 3, 2008
mark ronson x paper mag... cover shoot
behind the scenes footage of our dude mark on another cover...
girls like guys in suits (without being a suit)
Posted by jesse at 8:08 PM