The Basement opens this Saturday, Nov. 22 (official press release)
dubFrequency to open its first retail store in Echo Park (Los Angeles, CA)
Los Angeles, CA (Nov. 18) - dubFrequency, a multi-faceted marketing agency based in Los Angeles, is opening its much anticipated retail project titled The Basement in Echo Park (1832 W. Sunset Blvd.) on Saturday, November 22. The store is a unique concept in that while debuting several dubFrequency collaborative items such as the dF x Estate LA fitted cap, Creme de la Creme Zune player and custom dF x Knight Bike Co. 24" cruisers, a majority of the featured products will be from Reason out of New York and Homeroom Clothing from San Francisco. Both are highly regarded fashion brands with tremendous growth potential and with dubFrequency's success in showcasing the finest talent in music, it is fitting that the two companies have formed a partnership with dF & The Basement.
"dubFrequency has played an integral role in building the Reason brand throughout the U.S. As long as dF continues to keep their figurative hand on the pulse of youth culture we will support their every endeavor. We are proud to be involved in dubFrequency's new pop up store in Echo park and look forward to working with them on bigger projects for years to come," states Phil Basis of Reason. Over the past couple of years, dF and Reason have worked together on several buzz-worthy events in New York so the retail partnership is a natural progression of the working relationship.
While Reason represents the culture and lifestyle of NYC, Homeroom stands out as a quintessential SF clothing line that shares similar aesthetics in concept and design. "The combination of like minded individuals that were raised thousands of miles apart is more than enough for us to move forward with what we're passionate about, in a location that reminds us of home," says Alex Valdman from Homeroom Clothing who lists Kanye West and Lupe Fiasco as fans of their apparel/accessories.
"We're taking on this project as just another form of partnerships we're accustomed to building," notes Jesse Lee of dubFrequency. "dF is not a fashion brand, record label or a traditional marketing company; we are a group of creative minds who like to support artists, musicians, designers, products and brands that we truly believe in." The Basement in Echo Park will officially open this Saturday, Nov. 22 at 1 pm.
About dubFrequency
Since its inception 18 months ago in 2007, dubFrequency has quickly become a leading influencer within the lifestyle marketing world having worked with corporate giants such as Red Bull and Microsoft to popular digital/web portals like imeem and Rhapsody. In addition to the retail project and marketing services, dF will be launching a digital music label as well as a new website to compliment the expansion and growing ventures. For more information, visit www.dubFrequency.com or email the appropriate contacts listed below.
The Basement in Echo Park - ben@dubFrequency.com
Marketing inquiries - matt@dubFrequency.com
Events - ian@dubFrequency.com
Online/web content - mhovany@dubFrequency.com
Please visit our partners REASON and HOMEROOM at their respective websites as well. Holiday season is out now so come visit our store this Saturday...
