launch of handbag-lab.com
Los Angeles, CA (December 10, 2007)
Handbag Lab, Inc. launched in February 2007 and is based in Los Angeles, CA. The company's founders are Amy Grabisch and Claudio Maike, who identified the need in the market for customizable leather handbags and developed a user-friendly online environment for customers to create their own unique product.
At www.handbag-lab.com, we have assembled a one-stop-shop for creating your own customized handbag completely online. Site users are guaranteed a simple process from start to finish, utilizing the website infrastructure to easily manipulate your design, and select new ones. Once the handbag has been created and the checkout is complete, the order will be processed and delivered to your door in 3-4 weeks.
The site will be made up of 190+ possible handbag combinations, where the user will begin the customization process with a selection of one of eight designs. The site is set up to allow the user to make 3 selections from style, color of leather and the hardware finish.
Handbag Lab, Inc is made up of 2 divisions:
(1) [H] LAB, the wholesale division, is a premium leather handbag collection, with 20 styles. Our target customer is the 18-44 year old woman. She views her bag as a status symbol, and values durability, style, and functionality and shops primarily at specialty stores as they usually carry the more cutting edge exclusive designers. The [H] LAB lady is educated, high income earning, and is willing to spend a little bit more on a quality handbag.
(2) Handbag-lab.com is a one-stop shop website/e-commerce solution, where you can come into the infinite world of combinations, and make a bag that is truly unique and your own. The process of creation, to check out and sharing your bag with a friend should seamlessly navigate throughout the website, and in the end, you will come home from work a few weeks later to a beautiful new bag waiting for you.
For more information, contact Amy Grabisch (amy@handbag-lab.com)
www.handbag-lab.com
www.myspace.com/handbaglab
